AMAZON LISTING OPTIMIZATION BASICS
The goal of SEO is to maximize your visibility organically and get potential customers to see your listings when they are performing searches in Amazon’s search bar. Get to know the basic tactics
Keyword Research: The most fundamental task of any SEO is Keyword Research. This helps us to identify relevant keywords with high volume that have the right amount of competition for us to focus our efforts. These keywords would then be placed at the right places on your page to incorporate them into your listings.
Compelling Titles: Your Titles are like your elevator pitch. You have only a few seconds to leave a lasting first impression for your prospects to be engaged and to continue reading further. Just like having a poor elevator pitch, having a poor title sets you up for an uphill battle and poses a major risk that the consumers will quickly switch to your competitors listings. Remember: you can’t make a second first impression. You only have one opportunity to do so.
Enticing Product Descriptions: Your product description needs to be precise, brief but provide enough information for the consumer to think “This is exactly what I’m looking for” in the shortest amount of time possible.
Bullet Points: Just like when you’re reading a presentation, your Bullet Points provide a quick summary of your product’s best features, benefits, advantages, and why the consumer should choose your product. This is more detailed than your title but it is still meant to be a summary to quickly communicate your product’s value-added to the consumer.
Captivating Product Images: “A picture is worth a thousand words”. This is certainly true when it comes to your Amazon listings. Our goal is to provide visually appealing images that both help you rank for your keywords and draw your customers to the “Add to Cart” button as quickly as possible.
Backend Keywords: In addition to the basic keywords, we also strategically place Backend Keywords to boost your visibility organically and provide you with the maximum opportunity to create organic reach. This helps us to provide extra keywords without “overloading” the consumer with information.
ORGANIC VS. ADVERTISING
- Significantly lower cost compared to Paid Advertisement.
- Cost of services remains relatively flat regardless of reach.
- Provides long-term results with high yield.
- Conversions are enhanced as a byproduct of increased traffic.
- Takes longer to see results compared to Paid Advertisement.
- Less control of the traffic generated
- Helps you to craft better Paid Advertisement campaigns.
- Provides almost immediate results by instantly boosting traffic and visibility
- Gives you targeting and more control of the traffic generated
- No fixed costs. The budget can be adjusted at your pace
- Paid Advertisement will also have a positive impact on your SEO efforts.
FREQUENTLY ASKED QUESTIONS
We charge $375 per parent listing to optimize key elements like the title, bullets, and description for SEO. This comprehensive service includes extensive keyword research and professional copywriting tailored to your listing. Our Bundle Package is priced at $1000 for 10 ASINs.
While the initial optimization provides significant SEO value, we recommend periodically reviewing and updating your keyword strategy to ensure its relevance. Evaluating your SEO every 3-6 months is generally recommended to maintain optimal performance.
We collaborate with you to establish a monthly optimization schedule that aligns with your specific needs and goals. Typically, we deliver 5, 10, or 15 fully optimized listings per month, depending on your requirements.
SEO on Amazon offers enduring benefits. With each sale, the relevance of your keywords is reinforced, contributing to sustained visibility and conversion rates. As long as your listing remains active and well-maintained (which we will assist you with), the benefits of SEO will continue to be realized long after the initial optimization.
Running SEO and advertising concurrently is not only possible but recommended for maximizing reach and results. Combining these strategies enhances visibility and allows you to capitalize on both organic and paid avenues, unlocking the full potential of your Amazon presence.